🎓 Learn and Grow with Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) - $50.00 Original price was: $50.00.$43.00Current price is: $43.00.

Discover your true potential with the Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) - $50.00 Original price was: $50.00.$43.00Current price is: $43.00. course. Tailored for individuals at every skill level, this in-depth online program equips you with essential tools and proven strategies to excel in both your personal and professional endeavors.

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Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020)

Marketing at the Bottom of the Pyramid

Learn how to understand and connect with your customers to promote dignity and choice

In this 4-module course, you’ll learn the 4Ts Framework (Truth, Trust, Tribes, and Trials) to help you deliver new solutions to customers living in emerging markets. You’ll explore and discuss case studies from Sanergy, an innovative company working to improve sanitation in urban slums and an Acumen investee. Through a deep examination of personal behavior and worldview, you will learn the role of emotions in customer decision-making, and reflect on ways to treat customers with dignity and respect.

Your Instructor

+Acumen

+Acumen has become Acumen Academy, and shifted to a new platform.
You can still access your existing courses through this platform, but for new courses please visit https://acumenacademy.org.

Course Curriculum

Marketing at the Bottom of the Pyramid
Welcome to the Course

Welcome from the Director of +Acumen

Course Overview and Logistics

Course Roadmap & Schedule

How and Why We Work in Teams

About Us

Take the Pre-Course Survey

Introduce Yourself

Frequently Asked Questions

1. Introduction to Marketing at the Bottom of the Pyramid

Introduction to Module 1

​Complete the Reading (Individual)​

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation

Congratulations on Finishing Module 1

2. Marketing Principle #1: Truth

Introduction to Module 2

Complete the Reading (Individual)

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 2

3. Marketing Principle #2 and #3: Trust and Tribes

Introduction to Module 3

Complete the Reading (Individual)

Watch the Intro Video

Watch the Workshop Videos

Hold Your Workshop (Team)

Submit Your Assignment (Individual)

Participate in the Global Conversation (Individual)

Congratulations on Finishing Module 3

4. Marketing Principle #4: Trials

Introduction to Module 4

Complete the Reading

Watch the Videos (Individual)

Hold Your Workshop (Team)

Submit Your Assignment

Participate in the Global Discussion

Congratulations on Completing the Course!

Conclusion

Take the Post-Course Survey

You’re Done! What’s Next?

Additional Resources

Disclaimer

Disclaimer

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📚 Why Choose the Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) - $50.00 Original price was: $50.00.$43.00Current price is: $43.00. Course?

The Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) - $50.00 Original price was: $50.00.$43.00Current price is: $43.00. course is more than just an online program—it's a transformative learning experience designed to help you reach new heights. Here's why learners from around the world trust WSOLib:

• ✅ Comprehensive and easy-to-follow course content.
• ✅ Practical techniques that you can apply immediately.
• ✅ Lifetime access to all course materials.
• ✅ Learn at your own pace, from anywhere in the world.
• ✅ No hidden fees—one-time payment with full access.

💻 What’s Included in the Acumen – Marketing at the Bottom of the Pyramid (Acumen Academy 2020) - $50.00 Original price was: $50.00.$43.00Current price is: $43.00. Course?

This course comes with:

• 🎥 High-quality video lessons that guide you step-by-step.
• 📄 Downloadable resources and course materials.
• 🧩 Interactive exercises to enhance your learning experience.
• 📧 Access to customer support for any assistance you need.