The Content Trap – A Strategist’s Guide to Digital Change

🎓 Learn and Grow with The Content Trap – A Strategist’s Guide to Digital Change - $42.00 Original price was: $42.00.$37.00Current price is: $37.00.

Discover your true potential with the The Content Trap – A Strategist’s Guide to Digital Change - $42.00 Original price was: $42.00.$37.00Current price is: $37.00. course. Tailored for individuals at every skill level, this in-depth online program equips you with essential tools and proven strategies to excel in both your personal and professional endeavors.

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The Content Trap – A Strategist’s Guide to Digital Change

Harvard Business School professor of strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content.

Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy.

Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole.

Get The Content Trap – A Strategist’s Guide to Digital Change download

Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves.

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The The Content Trap – A Strategist’s Guide to Digital Change - $42.00 Original price was: $42.00.$37.00Current price is: $37.00. course is more than just an online program—it's a transformative learning experience designed to help you reach new heights. Here's why learners from around the world trust WSOLib:

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This course comes with:

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